Zeev revolutionizes the shopping experience by offering tailored vouchers that provide real value to consumers. Unlike generic vouchers from other apps, Zeev's personalized voucher system rewards users with offers from their frequently visited stores and preferred brands, aligning perfectly with their shopping patterns.
Zeev offers a holistic shopping experience with features like Shopping list, Zeev wallet, Spending analysis, Pick at store, Home delivery and Self-checkout
Client: Zeev
The challenge
Loyalty with Real Value — Build meaningful consumer loyalty without just giving out rewards, ensuring that both consumers and retailers benefit
All-in-One Shopping — Offer a complete solution including home delivery, shopping lists, vouchers, and more, all in one seamless platform
Enhance In-Store Convenience — Improve the physical store experience with features like Zeev Wallet for quick payments and Self-checkout for faster, hassle-free billing
Loyalty rewards
Users earn rewards based on their shopping habits—not just through direct offers. The more they shop, the more rewards they accumulate, promoting genuine loyalty and engagement
Zeev Coins & Gamified Tier System
Shoppers accumulate coins with every purchase, which can be redeemed for exclusive rewards. Collecting coins also helps users progress through four user tiers—Cyan, Silver, Gold, and Platinum—unlocking premium features like self-checkout and priority services
Shared Shopping Lists
Allows shared lists with friends and family, enhancing convenience and naturally encouraging app referrals
A Little Dive into the Process
As a startup in an uncharted space, we didn’t follow the typical UX playbook of user interviews, personas, and pre-launch testing. Instead, we began with internal brainstorming, then moved into designing wireframes, finalizing the design system, and creating UI screens before building our first prototype. We marketed through early-adopter stores, onboarded our first batch of customers, and collected feedback from real-world usage. Based on their inputs, we iterated fast and improved the product on the go. This design-led, feedback-driven approach helped us refine the product and deliver meaningful value from the start
Conclusion
Since launching, Zeev has successfully onboarded 268,000 users, with our loyalty program creating tangible benefits for both consumers and retailers. We introduced a small monthly subscription for a limited group of users, who adopted it without hesitation, validating our value proposition.
Beyond app features, we implemented creative strategies to retain and attract new users. This included billboards, in-store marketing materials, and customized print receipts that effectively communicated Zeev’s value. We also maintained engagement through strategic WhatsApp communications, keeping users in the loop even when they were not actively using the app.
Our referral system played a critical role in driving growth. By offering exclusive vouchers for referrals, allowing users to gift vouchers to friends, and reminding users to onboard friends during key app interactions, we encouraged organic growth and loyalty.
With these collective efforts, Zeev has secured its position as a leading grocery shopping solution within Kerala, with strong potential to expand further and establish a significant market share among competitors.
